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Ride With Pride

Community Coalition
Who We Are

Ride With Pride

In the best sense of the word, Ride With Pride is a partnership: law enforcement, schools, and generous community sponsors coming together to encourage safe behaviors and acknowledge our kids who are making positive choices. Students who adhere to the pledge they sign at the beginning of the school year become eligible for a host of prizes, including a car. These prizes would not be possible without our sponsors, so a big thank you to them:

“It was a very easy decision to partner with Ride with Pride. With my background, it was all about providing an opportunity for law enforcement to be proactive in their dealings with youth. This is a great way to support our youth and invest in our community’s future.”

David RamosRamos Auto Body & Towing
Who We Are

Our Partners

Coalition Partners
  • Define the Line
  • Muskegon Alcohol Liability Initiative
  • Straight Talk about Tough Stuff
Car Donors
SCHOOLS & LAW ENFORCEMENT
  • Mona Shores School District with the Norton Shores Police Department
  • Orchard View High School with the Muskegon Township Police Department
  • Fruitport High School with Fruitport Police Department
  • Western Michigan Christian with the Norton Shores Police Department
  • Holton High School with the Muskegon County Sheriff’s Department
  • North Muskegon School District with the North Muskegon Police Department
  • Oakridge High School with the Muskegon County Sheriff’s Department
  • Montague High School with the Montague Police and Muskegon Sheriff Depts.
  • Reeths-Puffer School District with the Muskegon Township Police Department
  • Duck Lake Learning Center
  • Whitehall Public Schools with the Whitehall Police Department
What We Do

Ride With Pride is a Community-Based Program

Ride With Pride is a data-driven community-based program that brings together schools, law enforcement, and local sponsors to encourage and reward positive choices among youth. At the start of each school year, participating students commit to a pledge focused on safe behavior, responsibility, and respect. Students who uphold that pledge become eligible for prizes donated by community partners, including the opportunity to win a vehicle.

Founded in 2012, Ride With Pride was built on the idea that positive reinforcement and proactive engagement make a real difference. By aligning closely with school behavior initiatives such as Positive Behavior Interventions and Supports (PBIS), the program has helped participating schools significantly reduce disciplinary issues, including drug and alcohol incidents.

Originally serving high school students, Ride With Pride has expanded to include middle and elementary schools, offering age-appropriate incentives while allowing each district to tailor its pledge to local expectations. Each year concludes with a Ride With Pride assembly, where students’ commitment to making positive choices is celebrated.

When communities come together to support and recognize kids for doing the right thing, everyone benefits—and everyone can Ride With Pride.

Ride With Pride is supported by the CDC’s Drug Free Communities program and is facilitated by the Norton Shores Police Department.

Who We Are

Ride With Pride is a Community Effort

Shores-moped-pledge-2048x1536
Holton Deputy and winner
Mona Middle Winners
Mona High Winners and Donor
North Muskegon Winner
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Ride With Pride was first implemented in 2012 as a collaborative effort between Mona Shores High School, Norton Shores Police Department, Muskegon Alcohol Liability Initiative, and Ramos and Sons Auto Body.

The goal of the program was to provide an opportunity for law enforcement and schools to come together and build a program promoting safe and positive choices. Ramos and Sons opened
the doors by generously donating a car in that first year, something they have done every year since then. The launch of Ride With Pride ended up coinciding with Mona Shores’ introduction of  Positive Behavior Interventions and Supports strategies. The two programs had the common goal of encouraging and rewarding good behavior, so PBIS strategies and expectations were incorporated into the Ride With Pride pledge.

The results were immediate and impressive. With the implementation of Ride With Pride and PBIS, Mona Shores High School saw a 50% decrease in Drug and Alcohol incidents as well as a strong decrease in disciplinary action.

“We have seen a drastic decrease in discipline referrals as well as a reduction in drug and alcohol incidents. Ride with Pride provides our students with community support to make positive choices that will directly affect them today and in the future.  Through positive reinforcement of the Ride With Pride pledge, our students are given a road map to success.” – Principal Jennifer Bustard, Mona Shores High School

Current Chair: Chad Wilson

Contact: If you’d like to get involved, please contact your local police department or school district.

Get The Facts

Highlighting Risks and Building Awareness.

1

Alcohol Access

29.9% of students who reported say alcohol would be easy to get. Our goal is to drop to 20% by 2028.
2

Marijuana Access

21.9% of students who reported say marijuana would be easy to get. Our goal is to drop to 20% by 2028.

Our vision is a Muskegon with lower substance misuse, minimized stigmas, and where every person has the support, knowledge, and confidence they need to live a healthy life.

Ready to get involved, seek help, or learn more about the Muskegon Substance Awareness Partnership? Click "Ways to Help" in the navigation above for more information.

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